Enhance & Simplify.
Increase your product sales, training & knowledge
Bolster is a powerful set of cutting edge tools that enhance and simplify your communication and sale of your product line.
Bolster provides customized, intuitive and consolidated technology solutions for equipment manufacturers. Bolster's content management system (CMS) is a powerful tool built on a tested infrastructure that are manufacturer-tested and user-approved. Our software as a service (SaaS) can be integrated with existing customer relationship management systems, inventory management systems, ERP Systems and third-party providers.
We actively look to the future to keep our applications at the forefront of the technology and logistics spaces. All of our mobile solutions are engineered with our clients in mind—keeping things hassle-free. Bolster is designed specifically for manufacturers of all sizes to display real-time, up-to-date product content that is fine-tuned for mobile apps. We know that a network connection isn’t always available, that’s why our API is designed with offline use in mind — allowing for business to move forward even in remote locations.
Bolster CMS is centered around the curation of manufacturer and OEM products. Tosupport display of marketing information and detailed specifications, Bolster offers multiple page types, easy-to-manage content and media assets
Bolster’s integrated lead management tool for lead capture and management
Bolster can be connected to any CRM.
- Product specifications
- Model comparison charts
- Competitive advantages
- Fully integrated multilingual support across all page and content types
- Series Selector
- Product Selector
- Product Overview
- A collection of fields that allow for flexible content lists and information
Distribute all collateral to the palm of your users hands to any mobile device. Update globally and immediately as content or documentation changes or grows.
Product Information Guides
Content is distributed by user preferences by geographic location, region and role within the dealership with a password protected, user authentication process. The application loads all content on initial download with internet connectivity. The user is able to access the application offline and populate a cart or Personal Marketing Experience (PME) with desired collateral. Once the device is reconnected to the internet, all items in the queue are immediately sent to the prospective customer.
All events within the user credentials are tracked by a comprehensive analytics suite that is available for the OEM level to access in the Content Management System (CMS). This is where user accounts and dealerships are created and content of the application is managed.
Manufacturers and dealerships will now have the ability to pre-configure models that will be on display at boat shows and dealer events. They will use the AMS to select options, finance, and custom fields.
Dealer Margin Module
Setting individual dealer margins has never been easier. By logging into the AMS, a dealership can control their margins on every boat and option that they offer.
Dealers now have access to the Supplier Module, which pulls in manufacture-supplied product information, such as motor options, alongside boat inventory. Dealers are able to offer more comprehensive boat build information to their customers with this added feature.
Simplify communication. Streamline sales.
Increase sales, training and product knowledge with Bolster.
OFFLINE? NO PROBLEM.
Stay up to date and on the go with offline access to spec sheets, rating charts, user manuals, photos, warranties, and contracts. Offline? No problem. Store products for offline use and gather lead information. Bolster will automatically update the database and your tablet as soon as a connection is reestablished.
THE 'WOW' FACTOR
High-definition graphics brings product benefits to life as a client is actively engaged with dealership sales staff. Only one model on the floor? Not an issue for Bolster. Present clients with trim options, photos and videos on the spot. Upselling additional features is now as simple as a swipe or a tap of the finger. Powerful, effective one-on-one presentations and order taking have never been this seamless.
LET'S TALK: THE PERSONAL MARKETING EXPERIENCE (PME)
Create and track leads smoothly and effectively within the application with the Personal Marketing Experience (PME) configurator. Drive the sale without worrying about wi-fi. Additionally, Bolster allows users to export lead details for upload to almost any CMS once internet access is restored.
STORE SOME; STORE ALL.
Looking to save your device’s free space? With Bolster, users have the ability to pick and choose which products and corresponding information to store on the device with a “star” feature. Want to save everything? Not an issue—simply select the preference to “store everything” and Bolster will download the full dealership inventory to the device making it always accessible.